Workflow & Planning

Trudy, the influencer profiler

By Creator Technologies

Get deep insights into influencers' performance and psychology to discover authentic matches for your brand.

View Chrome Web Store

Time on the storeAbout 3 years or moreA rough range, not an exact date

Store users259As shown on the Chrome Web Store

Chrome Web Store rating5.0 / 512 ratings on the Chrome Web Store

Last store update15 Sep 2026Version 1.12.0, 23 days ago

Inside the extension

Trudy, the influencer profiler developer product preview 1

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Reviews

Aleksandar Petrovic8 months ago
Trudy embodies the ideal of ease-of-use/user-friendliness, while at the same time providing really well-packaged insights. It being a web browser extension allows you to get an overview and performance of a creator against the set parameters (brand you represent and its target audience and content) as quickly as possible. My favorite aspects: 1. it provides median views, engagements, view and engagement rates based off of the last 50 hours of content, starting two weeks prior to the moment at which you're checking. Basically, Trudy takes all the considerations you need to take. 2. Its "audience fit" is super easy to read and presents the main points about the audience clearly (top six geographies, all age groups, gender split) 3. Trudy's "content fit" section is an amazing time-saver, providing not only the numerical assessment (our of a 100 maximum points) of how much the channel fits your parameters, but also the textual "justification" of this assessment, in a couple of paragraphs. No need to open up a number of views to get a good qualitative understanding of the channel you're looking. 4."Conversion power" section: now, this one is a game changer. It assesses the channel's persuasion power, as well as the audience loyalty (essential, in my opinion, especially with today's algorithms which are effectively eliminating the follower as a concept in social media). 5. Trudy also provides a rundown of each channel's previous brand sponsorships - great for assessing whether your client fits within the creator's experience. 6. It provides a detailed rundown of the risks of each channel (controversial topics covered, strong language, other things that you might not be able to immediately spot, but could end up being an issue for your client). 7. There is a "Next steps" section, allowing you to calculate CPM, ROI, and rates, based on the views, and decide what rates you can offer for the collaboration to still make sense ROI-wise. You can set up how many views you expect (based on the channel's historical performance), but also the value of the conversion, conversion rate, CPM/flat fee. 8. Finally, Trudy generates some ideas on how to approach contacting the creator as well as ideas for a video concept. Altogether, an extremely all-in-one tool (well, all except Talent discovery, but I'm being told that is coming as well).
Jesse Engle8 months ago
Through XPDTN, my community of in-house creator partnership managers, I've been hearing about Trudy for years and their scoring just keeps getting better and better. Plus, everyone loves the team!
Andrea Ardila8 months ago
First of all, the team behind is amazing and super responsive! Always happy to help with our needs. On the other hand, the tool itself makes my days easier. Their AI behind helps us to make the right decisions and find the best partners for our campaigns. I totally recommend it :)
Namya Rastogi8 months ago
Trudy is a super useful tool to identify relevant creators for different campaigns. It helps save time by sharing demographics and view stats upfront. I personally really rely on the conversion power score to decide whether to work with a not so good fit creator.
Allison Maradiaga8 months ago
10/10 tool, it helps so much to find the right influencers while saving time. The ''predict conversion'' feature is very useful as well as the past collabs the creator has done.
Mitja Thomas8 months ago
Helps us save our biggest problem: Predicting conversions. Trudy looks beyond what other tools can do (listing demographics, engagement rate, etc) and is shedding a light into the black box of an influencer channel by giving us a sense of how well a creator might convert. It's not the only tool we use, but it's definitely adding a crucial piece to the puzzle, which no other tool on the market can.
Arjun Shah8 months ago
Has made sorting through shortlists 10x faster and easier
Yuliia Maryniak8 months ago
What I genuinely love about Trudy is how much time it saves me. The audience fit check alone replaces so much manual digging, and I’m obsessed with the brand partnerships tab. always curious how many collabs a creator has done before, and having that instantly visible just makes vetting way faster and smarter 🧠
Teddy Waiche13 months ago
Excellent tool for finding the right influencers. It really helps cut through the noise so you can connect with quality creators without wasting money on the wrong ones. Super useful and easy to use.
Didrik M. A. Svendsen4 years ago
This is incredible! I've never seen anything like it. It takes influencer marketing to a completely new level