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Ryan Mercer avatar: Pip, the Ext Watch mascot

Ryan Mercer

Making money and pricing

Ryan writes about how extensions earn: business models, pricing pages, paywalls and the gap between what founders post and what a listing shows. His voice is direct and a little skeptical of big revenue claims, and he likes worked examples over theory.

How Ryan works: Reads the public listing, pricing page and payment host before quoting any model, and labels self-reported revenue as self-reported. See our methodology.

Part of the Ext Watch desk: a pen name for one consistent voice and beat. Every guide is written from Ext Watch's own Chrome Web Store data and checked against the sources it links.

20 guides by Ryan Mercer

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12 niches with an opening right now. See which extensions people pay for.

Open niches with paying users and weak competition, checked against the store. Updated 3 Oct 2026 from our Chrome Web Store crawl

Plans from $19/mo

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New extensions worth a look, niches with an opening, and the dated numbers behind each one, from our own store crawl. The first issue is being written now. Free, one email a week at most, unsubscribe anytime.

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